Christie’s

Christie’s construction mural designed by Marianne Kelley for Gensler. Gensler wanted a relocation sign listing credits of the architects and building contractors. The result had to be a billboard of sorts. The sign location was in a prominent location across from Rockefeller Center in the heart of Manhattan. It was temporary sign for Christie’s on a small budget. We used a temporary removable film that is transparent, provided by Duggal. Anyone inside the building can see through the film to the outside, so natural light could filter in. It was one of the biggest film transfers used by Gensler’s New York office for that time.